How does science affect marketing?
think of a brand… any brand... What comes up? A company name? A logo? Maybe a jingle or slogan. How about a smell or a taste? Maybe it’s the feel of a product. Whatever may have come to mind, you have just invoked a memory response in the brain. Sometime in your past,...
breaking the creative wall
everyone hits the wall... Everyone has highs and lows which can swing based on so many elements like weather, relationships, financial pressures, health, pandemics, and much more. When these factors attack, they can push a negative cloud into your creativity and throw...
Storytelling…
Now is the time for brands to become storytellers The world has changed and brands need to move away from self-promoting and become content creators. Target markets want to be engaged and communicated with. These are the days for storytellers. Say What! is fortunate...
To post or not to post…
The two things that connect humans and animals... sunsets and full moon. At the end of a hot summer day, our cats and dogs will gather with us on our front deck overlooking the west and will be mesmerized by the ball of fire sinking over the lake. They are just like...
Make it happen
How to get what you want... "just do it" was my father's motto long before Nike started using it. "DL", as my dad was known, was a very inspiring man who led by example. He believed that too many people were more talk than action. He knew that most people wouldn't...
Can a rock be memorable?
A lesson from the success of the Pet Rock... The 1975 Pet Rock concept was pure genius. Sell a rock on a bed of straw in a cardboard carrying box and include a 36-page instruction book on how to train and care for it and get people to pay $3.95! When you consider that...
What’s your memories of the 10s?
Hard to believe another decade has passed... that’s 10 years of memories... 3651 days of events... 87,624 hours of experiences and 5,257,440 minutes you’ll never get back. How will you remember the decade of the 10s? (2010-2019) The average Canadian can expect 82...
Taking clients back to college…
Getting clients involved with students... Since I started as a part-time professor in 2014, my college design and marketing students have had amazing opportunities to work with and meet some of our clients, associates and friends. First of all a giant shout out to...
What’s your creative process?
Everyone is creative... Everyone has created something. It’s part of the human story – to be curious and to want to make or improve something. It could be a better rib recipe or a time saving procedure for your grocery shopping or redesigning your house. All of us...
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