by grant | Jan 13, 2019 | branding
What’s not to like about making a scene? Do you remember the last time you were in a restaurant or a mall and there was that screaming kid having an uncontrollable temper tantrum? The parent tried desperately to console him. But he was so off the rails that it...
by grant | Dec 11, 2018 | branding
When should a brand play it safe? NEVER!!! In this world of hyper-over-sensitivity there has never been a better time to not play it safe. No one ever remembers a bland brand. No one ever recalls a lifeless message. If you want to hide… then play it safe,...
by grant | Nov 13, 2018 | branding, target markets
What is the biggest news story you’ve come across over the past 10 years that keeps you in a state of awe? Every morning when you wake and check the news or social media feeds there is a massive dump of stories from around the globe. Some funny. Some gut...
by grant | Oct 19, 2018 | branding
So if your brand was going to a Halloween party, would it be a clown ? A devil? A super hero? Brands are just like people. They think, they breath, they have a life of their own and most importantly they have a distinctive personality that represents your...
by grant | Aug 15, 2018 | branding
visuals speak any language The importance of visual impact has never been more cruical for a brand than they are today. With global brands and consumers all fighting for social media likes and shares, it is essiential for visual concepts to stand on their own....
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