Setting the truth free online

Setting the truth free online

The UJE Timeline | From antiquity to 1914… We are proud to have worked with our creative partner at PMS to develop the online UJE Timeline. This is another important example of how communication can support the plight of the Ukrainian people. The Ukrainian...
is now the time to rebrand?

is now the time to rebrand?

Rebranding can be a powerful marketing tool The most important rules of branding are consistency and time. The continual use of brand messaging and imagery creates an imprint into the mind of the consumer and over time your brand builds and takes hold in their memory....
under pressure

under pressure

How quickly brands can change In our September 2020 article ‘be careful before you brand’ we looked at how public opinion was finally being heard by corporations. Age old brands based on out of date stereotypes and descrimination came to flash points with...