Think before you brand.

Think before you brand.

The year of brand corrections 2020 has been the year of increased social awareness of long time racial injustice, and finally some major brands have been caught in the cross-hairs of public awareness and are making changes to their long-time brands. 2020 will be known...
It’s alive…

It’s alive…

brands back from the dead… Do you remember that moment in the 1931 movie version of Mary Shelley’s epic horror story ‘Frankenstein’, when the black and white flashes of lightning struck the towers and electrified the lifeless monster… and he starts moving...
Another brand bites the dust.

Another brand bites the dust.

What do Edsel, Hummer, Studebaker, Pontiac, Saturn, Plymouth, Oldsmobile, PanAm, TWA, AMC, Avro, Canadair, Spar, Delorean, and now Segway have in common? They are all major transportation brands that have disappeared…   July 15, 2020 marked the end of what...
How does science affect marketing?

How does science affect marketing?

think of a brand… any brand… What comes up? A company name? A logo? Maybe a jingle or slogan. How about a smell or a taste? Maybe it’s the feel of a product. Whatever may have come to mind, you have just invoked a memory response in the brain. Sometime in your...
breaking the creative wall

breaking the creative wall

everyone hits the wall… Everyone has highs and lows which can swing based on so many elements like weather, relationships, financial pressures, health, pandemics, and much more. When these factors attack, they can push a negative cloud into your creativity and...