Can a rock be memorable?

Can a rock be memorable?

A lesson from the success of the Pet Rock… The 1975 Pet Rock concept was pure genius. Sell a rock on a bed of straw in a cardboard carrying box and include a 36-page instruction book on how to train and care for it and get people to pay $3.95! When you consider...
Taking clients back to college…

Taking clients back to college…

Getting clients involved with students… Since I started as a part-time professor in 2014, my college design and marketing students have had amazing opportunities to work with and meet some of our clients, associates and friends. First of all a giant shout out to...
What’s your creative process?

What’s your creative process?

Everyone is creative… Everyone has created something. It’s part of the human story – to be curious and to want to make or improve something. It could be a better rib recipe or a time saving procedure for your grocery shopping or redesigning your house. All of us...
Making social media business friendly

Making social media business friendly

Every business knows that it is essential to be on social media, and the ROI can be amazing or costly depending on the level of consistent engagement. But, the most important elements of properly getting involved in social media is understanding the reasons why,...