The neighbourhood helping Ukraine 2022 is a year of chaos. Just as the COVID situation was quieting down and we thought we’d go back to normal, Putin, the demonic dictator of Russia with a small man complex decided to continue his invasion of Ukraine and pushed...
You have to enjoy what you do for a living… It is an unwritten rule that people perform best when they enjoy what they do. When a job doesn’t feel like work… then it is a dream job… It’s important that an organization reflects the personality of the people at...
Rebranding can be a powerful marketing tool The most important rules of branding are consistency and time. The continual use of brand messaging and imagery creates an imprint into the mind of the consumer and over time your brand builds and takes hold in their memory....
How quickly brands can change In our September 2020 article ‘be careful before you brand’ we looked at how public opinion was finally being heard by corporations. Age old brands based on out of date stereotypes and descrimination came to flash points with...
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