What’s your creative process?

What’s your creative process?

Everyone is creative… Everyone has created something. It’s part of the human story – to be curious and to want to make or improve something. It could be a better rib recipe or a time saving procedure for your grocery shopping or redesigning your house. All of us...
Making social media business friendly

Making social media business friendly

Every business knows that it is essential to be on social media, and the ROI can be amazing or costly depending on the level of consistent engagement. But, the most important elements of properly getting involved in social media is understanding the reasons why,...
What is a brand worth?

What is a brand worth?

Did Ontario get a deal on the new brand? What is the worth of a brand? An important question for any organization that came to the surface in the recent Ontario Provincial budget which included the re-design of the Ontario brand. In 2006 the re-design cost for the...
How far can bad information go?

How far can bad information go?

Social media is a beast of information and opinions. Some information on social media is valuable. Unfortunately, it’s hard to find. So much of what we see in our timelines is useless. But a recent trend had arisen in which the words we see and the pictures we digest...
Is that your wine label talking?

Is that your wine label talking?

Five years ago I was in a Publix in Siesta Key checking out the wine selection. The pricing on the Australians was crazy cheap, especially when you consider it was coming all the way to Florida from Sydney. Hard to believe you could get a $4.95 Shiraz… but one bottle...