by grant | Jun 27, 2019 | branding, social media
Every business knows that it is essential to be on social media, and the ROI can be amazing or costly depending on the level of consistent engagement. But, the most important elements of properly getting involved in social media is understanding the reasons why,...
by grant | Apr 20, 2019 | branding
Did Ontario get a deal on the new brand? What is the worth of a brand? An important question for any organization that came to the surface in the recent Ontario Provincial budget which included the re-design of the Ontario brand. In 2006 the re-design cost for the...
by grant | Mar 9, 2019 | social media
Social media is a beast of information and opinions. Some information on social media is valuable. Unfortunately, it’s hard to find. So much of what we see in our timelines is useless. But a recent trend had arisen in which the words we see and the pictures we digest...
by grant | Feb 13, 2019 | Augmented Reality, branding
Five years ago I was in a Publix in Siesta Key checking out the wine selection. The pricing on the Australians was crazy cheap, especially when you consider it was coming all the way to Florida from Sydney. Hard to believe you could get a $4.95 Shiraz… but one bottle...
by grant | Jan 13, 2019 | branding
What’s not to like about making a scene? Do you remember the last time you were in a restaurant or a mall and there was that screaming kid having an uncontrollable temper tantrum? The parent tried desperately to console him. But he was so off the rails that it...
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