What is a brand worth?

What is a brand worth?

Did Ontario get a deal on the new brand? What is the worth of a brand? An important question for any organization that came to the surface in the recent Ontario Provincial budget which included the re-design of the Ontario brand. In 2006 the re-design cost for the...
How far can bad information go?

How far can bad information go?

Social media is a beast of information and opinions. Some information on social media is valuable. Unfortunately, it’s hard to find. So much of what we see in our timelines is useless. But a recent trend had arisen in which the words we see and the pictures we digest...
Is that your wine label talking?

Is that your wine label talking?

Five years ago I was in a Publix in Siesta Key checking out the wine selection. The pricing on the Australians was crazy cheap, especially when you consider it was coming all the way to Florida from Sydney. Hard to believe you could get a $4.95 Shiraz… but one bottle...
Is it time your brand had a temper tantrum?

Is it time your brand had a temper tantrum?

What’s not to like about making a scene? Do you remember the last time you were in a restaurant or a mall and there was that screaming kid having an uncontrollable temper tantrum? The parent tried desperately to console him. But he was so off the rails that it...
Why would you ever play it safe in brand marketing?

Why would you ever play it safe in brand marketing?

  When should a brand play it safe? NEVER!!! In this world of hyper-over-sensitivity there has never been a better time to not play it safe. No one ever remembers a bland brand. No one ever recalls a lifeless message. If you want to hide… then play it safe,...