Rebranding can be a powerful marketing tool The most important rules of branding are consistency and time. The continual use of brand messaging and imagery creates an imprint into the mind of the consumer and over time your brand builds and takes hold in their memory....
How quickly brands can change In our September 2020 article ‘be careful before you brand’ we looked at how public opinion was finally being heard by corporations. Age old brands based on out of date stereotypes and descrimination came to flash points with...
things are changing… During the pandemic we have all been forced to play it safe. Keep our distance, hyper clean, wear a mask and avoid social gatherings. Major events cancelled. Favourite places closed. And everything put on hold. But things will change. And...
Is now a good time to reinvent yourself? To reinvent is to change or to use that terribly overused term ‘pivot’… to do a drastic redirection of you or your business. A crisis is the perfect catalyst for reinvention. It forces you to stop and to take check of...
Everyone wants to be unique. A true individual that breaks the mould. To have that power which gets you to the front of the line as one of the chosen few. This exclusive status position is also the realm of a few brands who use pricing, materials and limited...
Recent Comments