Supporting Ukraine

Supporting Ukraine

The neighbourhood helping Ukraine 2022 is a year of chaos. Just as the COVID situation was quieting down and we thought we’d go back to normal, Putin, the demonic dictator of Russia with a small man complex decided to continue his invasion of Ukraine and pushed...
is now the time to rebrand?

is now the time to rebrand?

Rebranding can be a powerful marketing tool The most important rules of branding are consistency and time. The continual use of brand messaging and imagery creates an imprint into the mind of the consumer and over time your brand builds and takes hold in their memory....
under pressure

under pressure

How quickly brands can change In our September 2020 article ‘be careful before you brand’ we looked at how public opinion was finally being heard by corporations. Age old brands based on out of date stereotypes and descrimination came to flash points with...