Is that your wine label talking?

Five years ago I was in a Publix in Siesta Key checking out the wine selection. The pricing on the Australians was crazy cheap, especially when you consider it was coming all the way to Florida from Sydney. Hard to believe you could get a $4.95 Shiraz… but one bottle...

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Is it time your brand had a temper tantrum?

What's not to like about making a scene? Do you remember the last time you were in a restaurant or a mall and there was that screaming kid having an uncontrollable temper tantrum? The parent tried desperately to console him. But he was so off the rails that it was...

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What stories stick with you?

  What is the biggest news story you've come across over the past 10 years that keeps you in a state of awe? Every morning when you wake and check the news or social media feeds there is a massive dump of stories from around the globe. Some funny. Some gut...

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What’s your brand wearing for Halloween?

So if your brand was going to a Halloween party, would it be a clown ? A devil? A super hero? Brands are just like people. They think, they breath, they have a life of their own and most importantly they have a distinctive personality that represents your...

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images speak any language

visuals speak any language The importance of visual impact has never been more cruical for a brand than they are today. With global brands and consumers all fighting for social media likes and shares, it is essiential for visual concepts to stand on their own....

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3 steps to bring a brand to life

Every brand has the potential to be interesting. Step One: Define how the brand sees itself The most important feature of building a brand is to understand how the brand wants to be seen by its public. We call this the "brand personality".  A simple but effective 10...

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The Top 3 Marketing Campaigns

When a marketing stunt becomes global news it is a marketing home run! And when your marketing stunt reinforces your message and you get free international publicity you've won the cup... and that's what we search for in our annual Say What! Top 3 Marketing Campaign...

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How to think different…

Over the past year, Say What! Communications has got to experience and support a larger than life creative thinker that truly walks his talk. Jason Surfrapp is that thinker. The first lesson in getting noticed is "BE EVERYWHERE". I really don't know where or when I...

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