It’s alive…

It’s alive…

brands back from the dead… Do you remember that moment in the 1931 movie version of Mary Shelley's epic horror story ‘Frankenstein’, when the black and white flashes of lightning struck the towers and electrified the lifeless monster... and he starts moving his...

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Another brand bites the dust.

Another brand bites the dust.

What do Edsel, Hummer, Studebaker, Pontiac, Saturn, Plymouth, Oldsmobile, PanAm, TWA, AMC, Avro, Canadair, Spar, Delorean, and now Segway have in common? They are all major transportation brands that have disappeared...   July 15, 2020 marked the end of what was...

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How does science affect marketing?

How does science affect marketing?

think of a brand… any brand... What comes up? A company name? A logo? Maybe a jingle or slogan. How about a smell or a taste? Maybe it’s the feel of a product. Whatever may have come to mind, you have just invoked a memory response in the brain. Sometime in your past,...

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breaking the creative wall

breaking the creative wall

everyone hits the wall... Everyone has highs and lows which can swing based on so many elements like weather, relationships, financial pressures, health, pandemics, and much more. When these factors attack, they can push a negative cloud into your creativity and throw...

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Storytelling…

Storytelling…

Now is the time for brands to become storytellers The world has changed and brands need to move away from self-promoting and become content creators. Target markets want to be engaged and communicated with. These are the days for storytellers. Say What! is fortunate...

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To post or not to post…

To post or not to post…

The two things that connect humans and animals... sunsets and full moon. At the end of a hot summer day, our cats and dogs will gather with us on our front deck overlooking the west and will be mesmerized by the ball of fire sinking over the lake. They are just like...

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Make it happen

Make it happen

How to get what you want...  "just do it" was my father's motto long before Nike started using it. "DL", as my dad was known, was a very inspiring man who led by example. He believed that too many people were more talk than action. He knew that most people wouldn't...

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