How does science effect marketing?

How does science effect marketing?

think of a brand… any brand... What comes up? A company name? A logo? Maybe a jingle or slogan. How about a smell or a taste? Maybe it’s the feel of a product. Whatever may have come to mind, you have just invoked a memory response in the brain. Sometime in your past,...

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breaking the creative wall

breaking the creative wall

everyone hits the wall... Everyone has highs and lows which can swing based on so many elements like weather, relationships, financial pressures, health, pandemics, and much more. When these factors attack, they can push a negative cloud into your creativity and throw...

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Storytelling…

Storytelling…

Now is the time for brands to become storytellers The world has changed and brands need to move away from self-promoting and become content creators. Target markets want to be engaged and communicated with. These are the days for storytellers. Say What! is fortunate...

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To post or not to post…

To post or not to post…

The two things that connect humans and animals... sunsets and full moon. At the end of a hot summer day, our cats and dogs will gather with us on our front deck overlooking the west and will be mesmerized by the ball of fire sinking over the lake. They are just like...

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Make it happen

Make it happen

How to get what you want...  "just do it" was my father's motto long before Nike started using it. "DL", as my dad was known, was a very inspiring man who led by example. He believed that too many people were more talk than action. He knew that most people wouldn't...

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Taking clients back to college…

Taking clients back to college…

Getting clients involved with students... Since I started as a part-time professor in 2014, my college design and marketing students have had amazing opportunities to work with and meet some of our clients, associates and friends. First of all a giant shout out to...

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What’s your creative process?

What’s your creative process?

Everyone is creative... Everyone has created something. It’s part of the human story – to be curious and to want to make or improve something. It could be a better rib recipe or a time saving procedure for your grocery shopping or redesigning your house. All of us...

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