Can a rock be memorable?

Can a rock be memorable?

A lesson from the success of the Pet Rock… The 1975 Pet Rock concept was pure genius. Sell a rock on a bed of straw in a cardboard carrying box and include a 36-page instruction book on how to train and care for it and get people to pay $3.95! When you consider...
Taking clients back to college…

Taking clients back to college…

Getting clients involved with students… Since I started as a part-time professor in 2014, my college design and marketing students have had amazing opportunities to work with and meet some of our clients, associates and friends. First of all a giant shout out to...
What’s your creative process?

What’s your creative process?

Everyone is creative… Everyone has created something. It’s part of the human story – to be curious and to want to make or improve something. It could be a better rib recipe or a time saving procedure for your grocery shopping or redesigning your house. All of us...