reinvention

reinvention

Is now a good time to reinvent yourself? To reinvent is to change or to use that terribly overused term ‘pivot’… to do a drastic redirection of you or your business. A crisis is the perfect catalyst for reinvention. It forces you to stop and to take check of...
breaking the creative wall

breaking the creative wall

everyone hits the wall… Everyone has highs and lows which can swing based on so many elements like weather, relationships, financial pressures, health, pandemics, and much more. When these factors attack, they can push a negative cloud into your creativity and...
Make it happen

Make it happen

How to get what you want…  “just do it” was my father’s motto long before Nike started using it. “DL”, as my dad was known, was a very inspiring man who led by example. He believed that too many people were more talk than action. He...
Can a rock be memorable?

Can a rock be memorable?

A lesson from the success of the Pet Rock… The 1975 Pet Rock concept was pure genius. Sell a rock on a bed of straw in a cardboard carrying box and include a 36-page instruction book on how to train and care for it and get people to pay $3.95! When you consider...