SwissRidge Kennels


say what! website development


The Challenge

This high-end exclusive dog breeder had a collection of content deep existing high ranking websites which needed to be merged into one mobile friendly site without losing their google status.


The Solution

say what! and data partner, xod media, started with a deep ‘brandLove’ dive to gain an in-depth understanding of SwissRidge Kennels and the overall business model of the luxury dog market and identified one key issue – the time being spent by SwissRidge staff on qualifying potential owners. The solution became a key part of the overall website UX and design, to automate the lead qualifying through the creation of the “Puppy Quiz”. The “Puppy Quiz” is a 10 question process that collects information on potential clients and delivers a yes or no answer to them if they qualify to adopt a SwissRidge puppy. This automation has removed a great deal of wasted time for SwissRidge staff and is being utilized daily by hundreds of potential owners.

Everyone loves a puppy and a quiz.



increase in visits over 12 months

WOW, WOW, WOW this is amazing!!!

“I love my new website.

It was worth all the work and effort that went into it. I know I was reluctant to switch but so happy I did and I couldn’t be happier with the increased traffic and my new look ?

THANK YOU for helping me with this!”

Sherry R., Owner, SwissRidge Kennels

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