under pressure
How quickly brands can change In our September 2020 article 'be careful before you brand' we looked at how public opinion was finally being heard by corporations. Age old brands based on out of date stereotypes and descrimination came to flash points with society and...
Is your brand ready for the party?
things are changing... During the pandemic we have all been forced to play it safe. Keep our distance, hyper clean, wear a mask and avoid social gatherings. Major events cancelled. Favourite places closed. And everything put on hold. But things will change. And change...
reinvention
Is now a good time to reinvent yourself? To reinvent is to change or to use that terribly overused term ‘pivot’... to do a drastic redirection of you or your business. A crisis is the perfect catalyst for reinvention. It forces you to stop and to take check of your...
exclusive brands
Everyone wants to be unique. A true individual that breaks the mould. To have that power which gets you to the front of the line as one of the chosen few. This exclusive status position is also the realm of a few brands who use pricing, materials and limited...
Shop Local Artfully
We proudly announce the launch of the Say What! Art Collective...The say what! team has always loved the world of art. Art is what got us into the field of communications and continues to be our driving force of creativity. The launch of the Say What! Art Collective...
Making Memories
some brands stick Sometimes it's a silly phrase like "where's the beef" from the iconic 1984 Wendy's commercial or how you remember all the words from a 30 second commercial like this "Marvel the mustang, he's almost for real..." a ride’em toy horse introduced in...
marketing math
The power of numbers are more than just math... In marketing the power of numbers are success and expanded exposure through marketing partnerships. Marketing partnerships can offer magic to brands. The secret is to combine relatable but opposing brands together....
Think before you brand.
The year of brand corrections 2020 has been the year of increased social awareness of long time racial injustice, and finally some major brands have been caught in the cross-hairs of public awareness and are making changes to their long-time brands. 2020 will be known...
It’s alive…
brands back from the dead… Do you remember that moment in the 1931 movie version of Mary Shelley's epic horror story ‘Frankenstein’, when the black and white flashes of lightning struck the towers and electrified the lifeless monster... and he starts moving his...
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