exclusive brands

exclusive brands

Everyone wants to be unique. A true individual that breaks the mould. To have that power which gets you to the front of the line as one of the chosen few. This exclusive status position is also the realm of a few brands who use pricing, materials and limited...
marketing math

marketing math

The power of numbers are more than just math… In marketing the power of numbers are success and expanded exposure through marketing partnerships. Marketing partnerships can offer magic to brands. The secret is to combine relatable but opposing brands together....
Think before you brand.

Think before you brand.

The year of brand corrections 2020 has been the year of increased social awareness of long time racial injustice, and finally some major brands have been caught in the cross-hairs of public awareness and are making changes to their long-time brands. 2020 will be known...
It’s alive…

It’s alive…

brands back from the dead… Do you remember that moment in the 1931 movie version of Mary Shelley’s epic horror story ‘Frankenstein’, when the black and white flashes of lightning struck the towers and electrified the lifeless monster… and he starts moving...
Another brand bites the dust.

Another brand bites the dust.

What do Edsel, Hummer, Studebaker, Pontiac, Saturn, Plymouth, Oldsmobile, PanAm, TWA, AMC, Avro, Canadair, Spar, Delorean, and now Segway have in common? They are all major transportation brands that have disappeared…   July 15, 2020 marked the end of what...
Can a rock be memorable?

Can a rock be memorable?

A lesson from the success of the Pet Rock… The 1975 Pet Rock concept was pure genius. Sell a rock on a bed of straw in a cardboard carrying box and include a 36-page instruction book on how to train and care for it and get people to pay $3.95! When you consider...