A true measure of a brand’s effectiveness is its wearability. YES… fashion… How can such a disposable and fickle medium like clothing be important to building your brand message? Simple… exposure A true brand encompasses the values of an...
The magic of Christmas… One of the most amazing things about Christmas is that it allows you to believe. No matter how old you are… you are given the license to open your imagination and share the excitement of youth. Your memories from times gone by flood in. It is...
Building brands in our community One of the great benefits of being in the branding industry is being able to work with small businesses in our community. Along with our national and international clients, we enjoy the challenge of assisting local businesses to...
UJE Timeline wins four international web design awards while countering Russian propaganda The say what! team and our long-time creative partners at PMS are honoured to announce that the epic bilingual historical website, the UJE Timeline for the Ukrainian Jewish...
Rebranding can be a powerful marketing tool The most important rules of branding are consistency and time. The continual use of brand messaging and imagery creates an imprint into the mind of the consumer and over time your brand builds and takes hold in their memory....
How quickly brands can change In our September 2020 article ‘be careful before you brand’ we looked at how public opinion was finally being heard by corporations. Age old brands based on out of date stereotypes and descrimination came to flash points with...
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