Think before you brand.

Think before you brand.

The year of brand corrections 2020 has been the year of increased social awareness of long time racial injustice, and finally some major brands have been caught in the cross-hairs of public awareness and are making changes to their long-time brands. 2020 will be known...
It’s alive…

It’s alive…

brands back from the dead… Do you remember that moment in the 1931 movie version of Mary Shelley’s epic horror story ‘Frankenstein’, when the black and white flashes of lightning struck the towers and electrified the lifeless monster… and he starts moving...
Another brand bites the dust.

Another brand bites the dust.

What do Edsel, Hummer, Studebaker, Pontiac, Saturn, Plymouth, Oldsmobile, PanAm, TWA, AMC, Avro, Canadair, Spar, Delorean, and now Segway have in common? They are all major transportation brands that have disappeared…   July 15, 2020 marked the end of what...
Can a rock be memorable?

Can a rock be memorable?

A lesson from the success of the Pet Rock… The 1975 Pet Rock concept was pure genius. Sell a rock on a bed of straw in a cardboard carrying box and include a 36-page instruction book on how to train and care for it and get people to pay $3.95! When you consider...
What’s your creative process?

What’s your creative process?

Everyone is creative… Everyone has created something. It’s part of the human story – to be curious and to want to make or improve something. It could be a better rib recipe or a time saving procedure for your grocery shopping or redesigning your house. All of us...
Making social media business friendly

Making social media business friendly

Every business knows that it is essential to be on social media, and the ROI can be amazing or costly depending on the level of consistent engagement. But, the most important elements of properly getting involved in social media is understanding the reasons why,...