Rebranding can be a powerful marketing tool The most important rules of branding are consistency and time. The continual use of brand messaging and imagery creates an imprint into the mind of the consumer and over time your brand builds and takes hold in their memory....
How quickly brands can change In our September 2020 article ‘be careful before you brand’ we looked at how public opinion was finally being heard by corporations. Age old brands based on out of date stereotypes and descrimination came to flash points with...
things are changing… During the pandemic we have all been forced to play it safe. Keep our distance, hyper clean, wear a mask and avoid social gatherings. Major events cancelled. Favourite places closed. And everything put on hold. But things will change. And...
Everyone wants to be unique. A true individual that breaks the mould. To have that power which gets you to the front of the line as one of the chosen few. This exclusive status position is also the realm of a few brands who use pricing, materials and limited...
The power of numbers are more than just math… In marketing the power of numbers are success and expanded exposure through marketing partnerships. Marketing partnerships can offer magic to brands. The secret is to combine relatable but opposing brands together....
The year of brand corrections 2020 has been the year of increased social awareness of long time racial injustice, and finally some major brands have been caught in the cross-hairs of public awareness and are making changes to their long-time brands. 2020 will be known...
Recent Comments