Marca Restaurants were at a turning point in their cycle and were in need of repositioning from a collection of fine Italian restaurants to a more eclectic style of fun and Italian inspired to better reflect the changing demands of the client bases.
say what!! communications did a deep “brandLove” dive to address the change in style and developed the “It’s Marca time!” brand postioning. This came through a series of custom and management focus groups and was supported by an in restaurant testimonial photo session. This was the start of the new fun and lively positioning which is still on target with the target audience.
It's still Marca Time
As the Marca Restaurants evolve, the relaxed and fun positioning of “It’s Marca Time” still resonates with their target market.