Storytelling…

Storytelling…

The Magic of Colour by the Say What! Science Team https://saywhat.com/wp-content/uploads/OptiSolve-the-magic-of-colour-4720-2.04-PM.m4a Now is the time for brands to become storytellers The world has changed and brands need to move away from self-promoting and become...
To post or not to post…

To post or not to post…

The two things that connect humans and animals… sunsets and full moon. At the end of a hot summer day, our cats and dogs will gather with us on our front deck overlooking the west and will be mesmerized by the ball of fire sinking over the lake. They are just...
Can a rock be memorable?

Can a rock be memorable?

A lesson from the success of the Pet Rock… The 1975 Pet Rock concept was pure genius. Sell a rock on a bed of straw in a cardboard carrying box and include a 36-page instruction book on how to train and care for it and get people to pay $3.95! When you consider...