The Challenge
Aquaman Pool and Spa was at a turning point in their over 30 years of serving the local and greater Toronto area. They were expanding their range to cover the growing cottage area and cities north of Toronto all the way to Muskoka.
They wanted to bring their brand to a new level and to get noticed on the road and online.
Most importantly they wanted to keep their fun cartoon style character of Aquaman.
The Solution
The say what! team worked with the Aquaman team to gain an understanding of their business and philosophy. We redeveloped and refined their beloved character and introduced a new branded fleet of vehicles and uniforms, along with a new website and social media program.
As we worked on the branding we discovered their passion for fast cars and introduced a racing car sponsorship with Stouffville based Farrell Racing.
This new branding has helped Aquaman gain momentum as they expand their operations.
Aquaman is everywhere
“After 32 years of business we were overdue for a new look! We wanted something that would reflect the joy a swimming pool provides for families and friends – we wanted something colourful and fun!
say what! worked with us around the clock until it was exactly what we wanted.”
Brian Corrigan
Founder & Owner, Aquaman Pool & Spa Service
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