Eastwood Guitars


say what! brand creation & marketing campaign


The Challenge

Eastwood Guitars was a small unknown Canadian company taking on the world’s two largest guitar brands. It wanted to turn the industry upside down by selling direct to consumers online and then expand into retail stores. Eastwood was a disrupter looking for a branding partner.


The Solution

“I get it” – Eastwood’s brand positioning, is based on what their customers are saying about them. In the guitar world there are two types of guitarist. One is the huge market that supports the traditional guitars like Gibson “Les Pauls” and Fender “Stratocasters” and the other smaller market that is looking for something different – like an Eastwood, they “get it”.

say what! “gets it” as well. We share Eastwood’s passion for guitars, music, and taking on the big guys. Say What provides market strategy, product development recommendations, media relationships, overall brand development, marketing, advertising and social media management. We’ve helped turn this small local company into a large international business.

Say What! gets it!

“Grant and the Say What! team love our guitars and they know our customers inside and out… they were instrumental in building both the Eastwood and Airline brands.”

Mike R.
President & Founder, Eastwood Guitars

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