Harry James Group

say what! brand creation & marketing campaign

The Challenge

Long time say what! client, the Harry James Group wanted to increase their brand presence with the 55+ sector of the financial service industry and wondered the best method.

The Solution

say what! worked with the key management of the Harry James Group to develop a multi-level marketing campaign targeted at the 55+ audience. The “Advice for Real Life since 1994” positioning was developed. A heavy rotation radio campaign launched on Zoomer Radio, which was supported on Zoomer digital with a focus of getting the target audience to signup for the “Retirement’s a Lie Workshops”. These workshops were hosted by the Harry James Group and featured best selling author Riely Moynes.

Say What! is our marketing partner

“Grant and the Say What! team have been our marketing partner on all of our business developments. For over the past 20 years they have been the key to helping us stand out from the competition.

It is alway a treat to work with Say What! and they make the creative process a collabrative partnership.”

Harry J., founder, the Harry James Group

 

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