Why do brands die?

The real question is “do all brands have to die?” The simple answer is “NO”. A brand, if managed properly, has the ability to survive anything. Even in the event of a total product and corporate failure, a great brand won’t die. It will continue to live and thrive....

The Top 3 PR stunts of 2012

Every day we are bombarded by over 3,000 branding messages trying to grab our attention. When one sinks in, it makes you think: “how did they do that?” True brand marketing genius is when you break through the clutter and make your brand newsworthy and social network...