Christmas is the ultimate brand…

Christmas is the ultimate brand…

The magic of Christmas… One of the most amazing things about Christmas is that it allows you to believe. No matter how old you are… you are given the license to open your imagination and share the excitement of youth. Your memories from times gone by flood in. It is...

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Building small business brands

Building small business brands

Building brands in our community One of the great benefits of being in the branding industry is being able to work with small businesses in our community. Along with our national and international clients, we enjoy the challenge of assisting local businesses to...

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Setting the truth free online

Setting the truth free online

The UJE Timeline | From antiquity to 1914... We are proud to have worked with our creative partner at PMS to develop the online UJE Timeline. This is another important example of how communication can support the plight of the Ukrainian people. The Ukrainian Jewish...

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is now the time to rebrand?

is now the time to rebrand?

Rebranding can be a powerful marketing tool The most important rules of branding are consistency and time. The continual use of brand messaging and imagery creates an imprint into the mind of the consumer and over time your brand builds and takes hold in their memory....

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under pressure

under pressure

How quickly brands can change In our September 2020 article 'be careful before you brand' we looked at how public opinion was finally being heard by corporations. Age old brands based on out of date stereotypes and descrimination came to flash points with society and...

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Is your brand ready for the party?

Is your brand ready for the party?

things are changing... During the pandemic we have all been forced to play it safe. Keep our distance, hyper clean, wear a mask and avoid social gatherings. Major events cancelled. Favourite places closed. And everything put on hold. But things will change. And change...

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reinvention

reinvention

Is now a good time to reinvent yourself? To reinvent is to change or to use that terribly overused term ‘pivot’... to do a drastic redirection of you or your business. A crisis is the perfect catalyst for reinvention. It forces you to stop and to take check of your...

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