new book coming by Grant Ivens
Grant Ivens' new book is coming... move your idea>>> to a brand>>> Why Not! Why Not! isn't a question—it's an opportunity. An opportunity to pull that idea out of your drawer and turn it into a brand. A real, living thing. You know the one I'm...
do strangers wear your brand?
A true measure of a brand's effectiveness is its wearability. YES... fashion... How can such a disposable and fickle medium like clothing be important to building your brand message? Simple... exposure A true brand encompasses the values of an organization and...
Christmas is the ultimate brand…
The magic of Christmas… One of the most amazing things about Christmas is that it allows you to believe. No matter how old you are… you are given the license to open your imagination and share the excitement of youth. Your memories from times gone by flood in. It is...
Building small business brands
Building brands in our community One of the great benefits of being in the branding industry is being able to work with small businesses in our community. Along with our national and international clients, we enjoy the challenge of assisting local businesses to...
International Design Awards
UJE Timeline wins four international web design awards while countering Russian propaganda The say what! team and our long-time creative partners at PMS are honoured to announce that the epic bilingual historical website, the UJE Timeline for the Ukrainian Jewish...
Setting the truth free online
The UJE Timeline | From antiquity to 1914... We are proud to have worked with our creative partner at PMS to develop the online UJE Timeline. This is another important example of how communication can support the plight of the Ukrainian people. The Ukrainian Jewish...
Why did say what! start a spice brand?
You have to enjoy what you do for a living... It is an unwritten rule that people perform best when they enjoy what they do. When a job doesn’t feel like work… then it is a dream job… It’s important that an organization reflects the personality of the people at its...
is now the time to rebrand?
Rebranding can be a powerful marketing tool The most important rules of branding are consistency and time. The continual use of brand messaging and imagery creates an imprint into the mind of the consumer and over time your brand builds and takes hold in their memory....
under pressure
How quickly brands can change In our September 2020 article 'be careful before you brand' we looked at how public opinion was finally being heard by corporations. Age old brands based on out of date stereotypes and descrimination came to flash points with society and...
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