Is now a good time to reinvent yourself?
To reinvent is to change or to use that terribly overused term ‘pivot’… to do a drastic redirection of you or your business.
A crisis is the perfect catalyst for reinvention. It forces you to stop and to take check of your position and evaluate all aspects of what you’re doing and where you’re going. That crisis could be your health, loss of business, new technology, a global pandemic or whatever makes you question yourself.
So how do you start a reinvention?
You start with a mirror, a telescope and a microscope – you have to take a true deep dive. Change, rebirth, new directions… it’s challenging, but without risk there are no rewards.
We’ve had the privilege to help clients at different stages of their transitions
Over the lockdown, our good friend Harry has retooled his businesses and shed all non-essential operations to follow his true passion of inspiring people to live their best lives. We helped to bring his vision to life with the launch of LiveRealBeReal and Harry James Enterprises.
Our friend Mike sold his software business and shifted his focus to music and we helped him to develop the world’s top retro guitar company.
Our recent launch of the say what! art collective honours a network of artists in different stages of transitioning from traditional businesses to following new creative career paths.
We’re constantly changing…
Since the beginning of our creative brand agency, we’ve launched and sold a coffee shop, we’ve created and distributed a global musical product line, we’ve taken over a clothing brand and we are in the midst of developing an exclusive brand. We understand and live in the world of reinvention… it keeps us engaged… after all, moss can’t grow on a rolling stone.
Madness is commonly referred to ‘as continuing to do the same thing and expecting new results’.
In the world of branding there are products that continually change their look, their messaging or their creative agency but never change their product offering and then question why that didn’t have positive results. A change requires true commitment to change everything.
A minor change may provide short-term gain, but a true Reinvention can deliver exceptional results.
The world is a quickly changing place and it is always important to keep your eyes open for opportunity and be ready to change and dream.
Good luck with your next big idea and let us know if you need our assistance on helping you develop and launch it.