things are changing…
During the pandemic we have all been forced to play it safe. Keep our distance, hyper clean, wear a mask and avoid social gatherings. Major events cancelled. Favourite places closed. And everything put on hold.
But things will change. And change fast.
With the delivery of vaccines the attitude of consumers and brands are on an upward swing. The potential for things going back to a new normal is a real thing.
Over the past few weeks in talking with clients, the conversations are more optimistic. And the question that comes up is “how to be ready for the new business as usual?”
We all agree the new reality will spark an ‘end of war’ celebration mentality:
- Will all of those cancelled life events and concerts actually be scheduled?
- Will all those postponed vacations and trade shows happen?
- Will people rethink about living in the wilderness and living in zoom calls?
All good questions to consider, but most importantly is how can your brand play in this new wave of celebration?