brands back from the dead… Do you remember that moment in the 1931 movie version of Mary Shelley’s epic horror story ‘Frankenstein’, when the black and white flashes of lightning struck the towers and electrified the lifeless monster… and he starts moving...
What do Edsel, Hummer, Studebaker, Pontiac, Saturn, Plymouth, Oldsmobile, PanAm, TWA, AMC, Avro, Canadair, Spar, Delorean, and now Segway have in common? They are all major transportation brands that have disappeared… July 15, 2020 marked the end of what...
think of a brand… any brand… What comes up? A company name? A logo? Maybe a jingle or slogan. How about a smell or a taste? Maybe it’s the feel of a product. Whatever may have come to mind, you have just invoked a memory response in the brain. Sometime in your...
everyone hits the wall… Everyone has highs and lows which can swing based on so many elements like weather, relationships, financial pressures, health, pandemics, and much more. When these factors attack, they can push a negative cloud into your creativity and...
The Magic of Colour by the Say What! Science Team https://saywhat.com/wp-content/uploads/OptiSolve-the-magic-of-colour-4720-2.04-PM.m4a Now is the time for brands to become storytellers The world has changed and brands need to move away from self-promoting and become...
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