3 steps to bring a brand to life
Every brand has the potential to be interesting. Step One: Define how the brand sees itself The most important feature of building a brand is to understand how the brand wants to be seen by its public. We call this the "brand personality". A simple but effective 10...
The Top 3 Marketing Campaigns
When a marketing stunt becomes global news it is a marketing home run! And when your marketing stunt reinforces your message and you get free international publicity you've won the cup... and that's what we search for in our annual Say What! Top 3 Marketing Campaign...
How to think different…
Over the past year, Say What! Communications has got to experience and support a larger than life creative thinker that truly walks his talk. Jason Surfrapp is that thinker. The first lesson in getting noticed is "BE EVERYWHERE". I really don't know where or when I...
Personally connecting with customers?
In the totally over saturated world of marketing, how can you connect directly with your key consumers? Email marketing open rates are on a major decline. Traditional and targeted online ad click throughs are almost non-existent. Facebook, Twitter, Instagram, Shazam...
The Top 3 Marketing Campaigns of 2013
Everyday we are overloaded by thousands of branding messages trying to grab our attention. When one explodes you know it wasn't just luck it was marketing genius! True brand marketing genius is when you break through the clutter and make your brand newsworthy and...
Big names are everywhere… but are they good for the brands?
The world of bigger than life pitchmen is upon us large. Celebritism is at an all time high. Huge brands are throwing giant amounts of cash to get the bigger than life superstars to help sell their products. The instant recognition of a celebrity spokesperson delivers...
Your Grandma’s on facebook, now what?
Now that Grandma’s on facebook, how do you connect? The under 25s aren’t using facebook to chat anymore and have reduced their posts because their aunts, uncles and grandparents are on their timelines. They're talking through tweets and sharing “self-destructing”...
The power of positive social media
It’s time to focus on the good that Social Media can do. After all, it is a platform of unrestricted communication that can rally the weak and instantly spread a message of importance. Social media is not just for dancing cat videos anymore… Here are two incredible...
When personal brand meets big brands…
1,070,000,000 Google results for “Brands” in 0.16 seconds. 490,000,000 Google for “Personal Brand” in 0.22 seconds. Brands are hot! Over the past few years the word “BRAND” has become almost as overused as the term “Social Media”… and the growing use of the term...
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