When personal brand meets big brands…

1,070,000,000 Google results for “Brands” in 0.16 seconds. 490,000,000 Google for “Personal Brand” in 0.22 seconds. Brands are hot! Over the past few years the word “BRAND” has become almost as overused as the term “Social Media”… and the growing use of the term...

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Why do brands die?

The real question is “do all brands have to die?” The simple answer is “NO”. A brand, if managed properly, has the ability to survive anything. Even in the event of a total product and corporate failure, a great brand won’t die. It will continue to live and thrive....

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The Top 3 PR stunts of 2012

Every day we are bombarded by over 3,000 branding messages trying to grab our attention. When one sinks in, it makes you think: “how did they do that?” True brand marketing genius is when you break through the clutter and make your brand newsworthy and social network...

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5 biopics: online triggers for social media

In the world of 144 characters it is a pleasure to spend 90 minutes or more with an amazing story about someone that you know nothing about. Biopics give us fascinating insights about people we may not know much about - but the new information doesn’t end with the...

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5 keeping “Made in Canada Music” brand strong

Canada has always had a way of providing the world with leaders in the music industry.  The real “Made in Canada” Music brand is built on intelligent writing and dedicated musicians who never stop working to spread their stories across Canada and around the world....

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