Make it happen
How to get what you want... "just do it" was my father's motto long before Nike started using it. "DL", as my dad was known, was a very inspiring man who led by example. He believed that too many people were more talk than action. He knew that most people wouldn't...
Can a rock be memorable?
A lesson from the success of the Pet Rock... The 1975 Pet Rock concept was pure genius. Sell a rock on a bed of straw in a cardboard carrying box and include a 36-page instruction book on how to train and care for it and get people to pay $3.95! When you consider that...
What’s your memories of the 10s?
Hard to believe another decade has passed... that’s 10 years of memories... 3651 days of events... 87,624 hours of experiences and 5,257,440 minutes you’ll never get back. How will you remember the decade of the 10s? (2010-2019) The average Canadian can expect 82...
Taking clients back to college…
Getting clients involved with students... Since I started as a part-time professor in 2014, my college design and marketing students have had amazing opportunities to work with and meet some of our clients, associates and friends. First of all a giant shout out to...
What’s your creative process?
Everyone is creative... Everyone has created something. It’s part of the human story – to be curious and to want to make or improve something. It could be a better rib recipe or a time saving procedure for your grocery shopping or redesigning your house. All of us...
Making social media business friendly
Every business knows that it is essential to be on social media, and the ROI can be amazing or costly depending on the level of consistent engagement. But, the most important elements of properly getting involved in social media is understanding the reasons why,...
What is a brand worth?
Did Ontario get a deal on the new brand? What is the worth of a brand? An important question for any organization that came to the surface in the recent Ontario Provincial budget which included the re-design of the Ontario brand. In 2006 the re-design cost for the...
How far can bad information go?
Social media is a beast of information and opinions. Some information on social media is valuable. Unfortunately, it’s hard to find. So much of what we see in our timelines is useless. But a recent trend had arisen in which the words we see and the pictures we digest...
Is that your wine label talking?
Five years ago I was in a Publix in Siesta Key checking out the wine selection. The pricing on the Australians was crazy cheap, especially when you consider it was coming all the way to Florida from Sydney. Hard to believe you could get a $4.95 Shiraz… but one bottle...
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