The Top 3 PR stunts of 2012

Every day we are bombarded by over 3,000 branding messages trying to grab our attention. When one sinks in, it makes you think: “how did they do that?” True brand marketing genius is when you break through the clutter and make your brand newsworthy and social network...

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5 biopics: online triggers for social media

In the world of 144 characters it is a pleasure to spend 90 minutes or more with an amazing story about someone that you know nothing about. Biopics give us fascinating insights about people we may not know much about - but the new information doesn’t end with the...

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5 keeping “Made in Canada Music” brand strong

Canada has always had a way of providing the world with leaders in the music industry.  The real “Made in Canada” Music brand is built on intelligent writing and dedicated musicians who never stop working to spread their stories across Canada and around the world....

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