things are changing… During the pandemic we have all been forced to play it safe. Keep our distance, hyper clean, wear a mask and avoid social gatherings. Major events cancelled. Favourite places closed. And everything put on hold. But things will change. And...
Everyone wants to be unique. A true individual that breaks the mould. To have that power which gets you to the front of the line as one of the chosen few. This exclusive status position is also the realm of a few brands who use pricing, materials and limited...
The power of numbers are more than just math… In marketing the power of numbers are success and expanded exposure through marketing partnerships. Marketing partnerships can offer magic to brands. The secret is to combine relatable but opposing brands together....
The year of brand corrections 2020 has been the year of increased social awareness of long time racial injustice, and finally some major brands have been caught in the cross-hairs of public awareness and are making changes to their long-time brands. 2020 will be known...
brands back from the dead… Do you remember that moment in the 1931 movie version of Mary Shelley’s epic horror story ‘Frankenstein’, when the black and white flashes of lightning struck the towers and electrified the lifeless monster… and he starts moving...
What do Edsel, Hummer, Studebaker, Pontiac, Saturn, Plymouth, Oldsmobile, PanAm, TWA, AMC, Avro, Canadair, Spar, Delorean, and now Segway have in common? They are all major transportation brands that have disappeared… July 15, 2020 marked the end of what...
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