Why would you ever play it safe in brand marketing?

Why would you ever play it safe in brand marketing?

  When should a brand play it safe? NEVER!!! In this world of hyper-over-sensitivity there has never been a better time to not play it safe. No one ever remembers a bland brand. No one ever recalls a lifeless message. If you want to hide… then play it safe, and...
images speak any language

images speak any language

visuals speak any language The importance of visual impact has never been more cruical for a brand than they are today. With global brands and consumers all fighting for social media likes and shares, it is essiential for visual concepts to stand on their own....
3 steps to bring a brand to life

3 steps to bring a brand to life

Every brand has the potential to be interesting. Step One: Define how the brand sees itself The most important feature of building a brand is to understand how the brand wants to be seen by its public. We call this the “brand personality”.  A simple but...

The Top 3 Marketing Campaigns

When a marketing stunt becomes global news it is a marketing home run! And when your marketing stunt reinforces your message and you get free international publicity you’ve won the cup… and that’s what we search for in our annual Say What! Top 3...
How to think different…

How to think different…

Over the past year, Say What! Communications has got to experience and support a larger than life creative thinker that truly walks his talk. Jason Surfrapp is that thinker. The first lesson in getting noticed is “BE EVERYWHERE”. I really don’t know...