What’s not to like about making a scene? Do you remember the last time you were in a restaurant or a mall and there was that screaming kid having an uncontrollable temper tantrum? The parent tried desperately to console him. But he was so off the rails that it...
When should a brand play it safe? NEVER!!! In this world of hyper-over-sensitivity there has never been a better time to not play it safe. No one ever remembers a bland brand. No one ever recalls a lifeless message. If you want to hide… then play it safe,...
visuals speak any language The importance of visual impact has never been more cruical for a brand than they are today. With global brands and consumers all fighting for social media likes and shares, it is essiential for visual concepts to stand on their own....
Every brand has the potential to be interesting. Step One: Define how the brand sees itself The most important feature of building a brand is to understand how the brand wants to be seen by its public. We call this the “brand personality”. A simple but...
When a marketing stunt becomes global news it is a marketing home run! And when your marketing stunt reinforces your message and you get free international publicity you’ve won the cup… and that’s what we search for in our annual Say What! Top 3...
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