What’s not to like about making a scene? Do you remember the last time you were in a restaurant or a mall and there was that screaming kid having an uncontrollable temper tantrum? The parent tried desperately to console him. But he was so off the rails that it...
So if your brand was going to a Halloween party, would it be a clown ? A devil? A super hero? Brands are just like people. They think, they breath, they have a life of their own and most importantly they have a distinctive personality that represents your...
Every brand has the potential to be interesting. Step One: Define how the brand sees itself The most important feature of building a brand is to understand how the brand wants to be seen by its public. We call this the “brand personality”. A simple but...
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