When personal brand meets big brands…

1,070,000,000 Google results for “Brands” in 0.16 seconds. 490,000,000 Google for “Personal Brand” in 0.22 seconds. Brands are hot! Over the past few years the word “BRAND” has become almost as overused as the term “Social Media”… and the growing use of the term...

Why do brands die?

The real question is “do all brands have to die?” The simple answer is “NO”. A brand, if managed properly, has the ability to survive anything. Even in the event of a total product and corporate failure, a great brand won’t die. It will continue to live and thrive....