How do brands create non-tangible connections with consumers?
In the ‘Science of Brand Chronicles’ podcast series, Jason ‘The Germ Guy’ Tetro and Grant ‘The Brand Guy’ Ivens dive deep into how science connects brands and why human senses are just the beginning point for brand loyalty and market success. Discover what invokes a memory response in your brain… between you and a brand.
Welcome to the ‘Science of Brand Chronicles’ podcast series.
Science of Brand Chronicles Introduction
The Science of Brand Team
Jason 'The Germ Guy' Tetro
science writer | science advisor
Jason has been in the scientific community for over 30 years. He has a number of publications in peer-reviewed journals on such topics as COVID-19, SARS, Zika, and avian flu and has written several books, chapters, position papers for reports and magazine and newspaper columns.
Jason is known as ‘The Germ Guy’ and is the host of the Canada’s top science podcast ‘Super Awesome Science Show’ on the Curiouscast Network and is the co-writer of the Say What! podcast series the ‘Science of Brand Chronicles”.
Jason also is a regular contributor to media. He is featured regularly on various radio and television stations in Canada and worldwide.
Jason has published ‘The Germ Code’ in 2013 and short-listed for Book of The Year by the Science Writers and Communicators of Canada and ‘The Germ Files’ in 2016 which appeared on the Globe and Mail national bestseller list.
Grant 'The Brand Guy' Ivens
brand surgeon | educator
Grant is the co-founder of say what! Communications and has an extensive background in creative problem solving and digital brand marketing.
As the co-writer and ‘The Brand Guy’ of the say what! podcast series, the ‘Science of Brand Chronicles’, he shares his passion for interesting brand stories and how they connect with science.
He also is a part-time college professor at Seneca College in the marketing strategies, business of design, and digital & media applications course in the Graphic Design and Event Management programs.
Grant builds brands that stand out in an intensely competitive and changing digital media landscape through the say what! “brandLove” process.
Grant’s motto is: “Brands are built, not created”.
Jo Zadorsky
story reseacher | editor
Jo is the co-founder of say what! and provides story research, copy development, and overall editor in charge of the say what! podcast series the ‘Science of Brand Chronicles’.
In her role at say what! Jo provides overall marketing guidance and project co-ordination. Her entrepreneurial nature has been a key factor in the say what! expansion into new ventures.
Jo brings years of manufacturing, marketing, and operations knowledge to say what! This has been essential to launching, managing, and selling our ‘For the Love of Jo Coffee House’ and ‘Costa Nada Custom Dye House’.
here’s what we think
What’s your creative process?
Everyone is creative... Everyone has created something. It’s part of the human story – to be curious and to want to make or improve something. It could be a better rib recipe or a time saving procedure for your grocery shopping or redesigning your house. All of us...
Making social media business friendly
Every business knows that it is essential to be on social media, and the ROI can be amazing or costly depending on the level of consistent engagement. But, the most important elements of properly getting involved in social media is understanding the reasons why,...
What is a brand worth?
Did Ontario get a deal on the new brand? What is the worth of a brand? An important question for any organization that came to the surface in the recent Ontario Provincial budget which included the re-design of the Ontario brand. In 2006 the re-design cost for the...
here are some other things we brand
