the science of brand chronicles

 

a say what! podcast with jason ‘the germ guy’ tetro & grant ‘the brand guy’ ivens

How do brands create non-tangible connections with consumers?

In the ‘Science of Brand Chronicles’ podcast series, Jason ‘The Germ Guy’ Tetro and Grant ‘The Brand Guy’ Ivens dive deep into how science connects brands and why human senses are just the beginning point for brand loyalty and market success. Discover what invokes a memory response in your brain… between you and a brand.
Welcome to the ‘Science of Brand Chronicles’ podcast series.

Science of Brand Chronicles Introduction

by Jason 'The Germ Guy' Tetro & Grant "The Brand Guy' Ivens | Science of Brand Chronicles Podcast Series

The Science of Brand Team

Jason 'The Germ Guy' Tetro

Jason 'The Germ Guy' Tetro

science writer | science advisor

Jason has been in the scientific community for over 30 years. He has a number of publications in peer-reviewed journals on such topics as COVID-19, SARS, Zika, and avian flu and has written several books, chapters, position papers for reports and magazine and newspaper columns.

Jason is known as ‘The Germ Guy’ and is the host of the Canada’s top science podcast ‘Super Awesome Science Show’ on the Curiouscast Network and is the co-writer of the Say What! podcast series the ‘Science of Brand Chronicles”.

Jason also is a regular contributor to media. He is featured regularly on various radio and television stations in Canada and worldwide.

Jason has published ‘The Germ Code’  in 2013 and short-listed for Book of The Year by the Science Writers and Communicators of Canada and ‘The Germ Files’ in 2016 which appeared on the Globe and Mail national bestseller list.

Grant 'The Brand Guy' Ivens

Grant 'The Brand Guy' Ivens

brand surgeon | educator

Grant is the co-founder of say what! Communications and has an extensive background in creative problem solving and digital brand marketing.

As the co-writer and ‘The Brand Guy’ of the say what! podcast series, the ‘Science of Brand Chronicles’, he shares his passion for interesting brand stories and how they connect with science.

He also is a part-time college professor at Seneca College in the marketing strategies, business of design, and digital & media applications course in the Graphic Design and Event Management programs.

Grant builds brands that stand out in an intensely competitive and changing digital media landscape through the say what! “brandLove” process.

Grant’s motto is: “Brands are built, not created”.

Jo Zadorsky

Jo Zadorsky

story reseacher | editor

Jo is the co-founder of say what! and provides story research, copy development, and overall editor in charge of the say what! podcast series the ‘Science of Brand Chronicles’.

In her role at say what! Jo provides overall marketing guidance and project co-ordination. Her entrepreneurial nature has been a key factor in the say what! expansion into new ventures.

Jo brings years of manufacturing, marketing, and operations knowledge to say what! This has been essential to launching, managing, and selling our ‘For the Love of Jo Coffee House’ and ‘Costa Nada Custom Dye House’.

 

here’s what we think

Making Memories

Making Memories

some brands stick Sometimes it's a silly phrase like "where's the beef" from the iconic 1984 Wendy's commercial or how you remember all the words from a 30 second commercial like this "Marvel the mustang, he's almost for real..." a ride’em toy horse introduced in...

read more
marketing math

marketing math

The power of numbers are more than just math... In marketing the power of numbers are success and expanded exposure through marketing partnerships. Marketing partnerships can offer magic to brands. The secret is to combine relatable but opposing brands together....

read more
Think before you brand.

Think before you brand.

The year of brand corrections 2020 has been the year of increased social awareness of long time racial injustice, and finally some major brands have been caught in the cross-hairs of public awareness and are making changes to their long-time brands. 2020 will be known...

read more

here are some other things we brand

compass icon
Germ icon
science of brand icon
swissridge website - say what
say what brandlove emag