How do brands create non-tangible connections with consumers?
In the ‘Science of Brand Chronicles’ podcast series, Jason ‘The Germ Guy’ Tetro and Grant ‘The Brand Guy’ Ivens dive deep into how science connects brands and why human senses are just the beginning point for brand loyalty and market success. Discover what invokes a memory response in your brain… between you and a brand.
Welcome to the ‘Science of Brand Chronicles’ podcast series.
Science of Brand Chronicles Introduction
The Science of Brand Team
Jason 'The Germ Guy' Tetro
science writer | science advisor
Jason has been in the scientific community for over 30 years. He has a number of publications in peer-reviewed journals on such topics as COVID-19, SARS, Zika, and avian flu and has written several books, chapters, position papers for reports and magazine and newspaper columns.
Jason is known as ‘The Germ Guy’ and is the host of the Canada’s top science podcast ‘Super Awesome Science Show’ on the Curiouscast Network and is the co-writer of the Say What! podcast series the ‘Science of Brand Chronicles”.
Jason also is a regular contributor to media. He is featured regularly on various radio and television stations in Canada and worldwide.
Jason has published ‘The Germ Code’ in 2013 and short-listed for Book of The Year by the Science Writers and Communicators of Canada and ‘The Germ Files’ in 2016 which appeared on the Globe and Mail national bestseller list.
Grant 'The Brand Guy' Ivens
brand surgeon | educator
Grant is the co-founder of say what! Communications and has an extensive background in creative problem solving and digital brand marketing.
As the co-writer and ‘The Brand Guy’ of the say what! podcast series, the ‘Science of Brand Chronicles’, he shares his passion for interesting brand stories and how they connect with science.
He also is a part-time college professor at Seneca College in the marketing strategies, business of design, and digital & media applications course in the Graphic Design and Event Management programs.
Grant builds brands that stand out in an intensely competitive and changing digital media landscape through the say what! “brandLove” process.
Grant’s motto is: “Brands are built, not created”.
Jo Zadorsky
story reseacher | editor
Jo is the co-founder of say what! and provides story research, copy development, and overall editor in charge of the say what! podcast series the ‘Science of Brand Chronicles’.
In her role at say what! Jo provides overall marketing guidance and project co-ordination. Her entrepreneurial nature has been a key factor in the say what! expansion into new ventures.
Jo brings years of manufacturing, marketing, and operations knowledge to say what! This has been essential to launching, managing, and selling our ‘For the Love of Jo Coffee House’ and ‘Costa Nada Custom Dye House’.
here’s what we think
Why would you ever play it safe in brand marketing?
When should a brand play it safe? NEVER!!! In this world of hyper-over-sensitivity there has never been a better time to not play it safe. No one ever remembers a bland brand. No one ever recalls a lifeless message. If you want to hide... then play it safe, and...
What stories stick with you?
What is the biggest news story you've come across over the past 10 years that keeps you in a state of awe? Every morning when you wake and check the news or social media feeds there is a massive dump of stories from around the globe. Some funny. Some gut...
What’s your brand wearing for Halloween?
So if your brand was going to a Halloween party, would it be a clown ? A devil? A super hero? Brands are just like people. They think, they breath, they have a life of their own and most importantly they have a distinctive personality that represents your...
here are some other things we brand
