say what! is the home of brandLove. Want some?

Toronto based say what! communications is a full service creative brand marketing agency. We focus on helping clients define and express how they are different than their competitors through our “brandLove” process. In a crowded marketplace it is essential to own a difference and to continually demonstrate why your target market should deal with you across all media platforms.


Is it time your brand had a temper tantrum?

What's not to like about making a scene? Do you remember the last time you were in a restaurant or a mall and there was that screaming kid having an uncontrollable temper tantrum? The parent tried desperately to console him. But he was so off the rails that it was...

read more

Why would you ever play it safe in brand marketing?

  When should a brand play it safe? NEVER!!! In this world of hyper-over-sensitivity there has never been a better time to not play it safe. No one ever remembers a bland brand. No one ever recalls a lifeless message. If you want to hide... then play it safe, and...

read more

What stories stick with you?

  What is the biggest news story you've come across over the past 10 years that keeps you in a state of awe? Every morning when you wake and check the news or social media feeds there is a massive dump of stories from around the globe. Some funny. Some gut...

read more

here's some things we brand

here's what our clients think of us

“A good musician is technically proficient but a great musician feels the music. The same is true of a great marketing company, they have to feel your message before they can bring your unique story to life. No one does that better than Say What!

For more than 25 years Grant has partnered with us to infuse a vibrant beating pulse into all things Harry James.”


Founder, Harry James Group

“WOW, WOW, WOW this is amazing!!!

I love my new website.

It was worth all the work and effort that went into it. I know I was reluctant to switch but so happy I did and I couldn’t be happier with the increased traffic and my new look 🙂

THANK YOU for helping me with this!”


Owner, SwissRidge Kennels

“The creative team that Claudia at PMS and Grant at say what! have brought to the UJE is magical.

They have helped us truly define and present our complex message as a world class brand on a global basis and consistently in two languages, English and Ukrainian!”


Director of Operations, Ukrainian Jewish Encounter