the science of brand chronicles

 

a say what! podcast with jason ‘the germ guy’ tetro & grant ‘the brand guy’ ivens

How do brands create non-tangible connections with consumers?

In the ‘Science of Brand Chronicles’ podcast series, Jason ‘The Germ Guy’ Tetro and Grant ‘The Brand Guy’ Ivens dive deep into how science connects brands and why human senses are just the beginning point for brand loyalty and market success. Discover what invokes a memory response in your brain… between you and a brand.
Welcome to the ‘Science of Brand Chronicles’ podcast series.

Science of Brand Chronicles Introduction

by Jason 'The Germ Guy' Tetro & Grant "The Brand Guy' Ivens | Science of Brand Chronicles Podcast Series

The Science of Brand Team

Jason 'The Germ Guy' Tetro

Jason 'The Germ Guy' Tetro

science writer | science advisor

Jason has been in the scientific community for over 30 years. He has a number of publications in peer-reviewed journals on such topics as COVID-19, SARS, Zika, and avian flu and has written several books, chapters, position papers for reports and magazine and newspaper columns.

Jason is known as ‘The Germ Guy’ and is the host of the Canada’s top science podcast ‘Super Awesome Science Show’ on the Curiouscast Network and is the co-writer of the Say What! podcast series the ‘Science of Brand Chronicles”.

Jason also is a regular contributor to media. He is featured regularly on various radio and television stations in Canada and worldwide.

Jason has published ‘The Germ Code’  in 2013 and short-listed for Book of The Year by the Science Writers and Communicators of Canada and ‘The Germ Files’ in 2016 which appeared on the Globe and Mail national bestseller list.

Grant 'The Brand Guy' Ivens

Grant 'The Brand Guy' Ivens

brand surgeon | educator

Grant is the co-founder of say what! Communications and has an extensive background in creative problem solving and digital brand marketing.

As the co-writer and ‘The Brand Guy’ of the say what! podcast series, the ‘Science of Brand Chronicles’, he shares his passion for interesting brand stories and how they connect with science.

He also is a part-time college professor at Seneca College in the marketing strategies, business of design, and digital & media applications course in the Graphic Design and Event Management programs.

Grant builds brands that stand out in an intensely competitive and changing digital media landscape through the say what! “brandLove” process.

Grant’s motto is: “Brands are built, not created”.

Jo Zadorsky

Jo Zadorsky

story reseacher | editor

Jo is the co-founder of say what! and provides story research, copy development, and overall editor in charge of the say what! podcast series the ‘Science of Brand Chronicles’.

In her role at say what! Jo provides overall marketing guidance and project co-ordination. Her entrepreneurial nature has been a key factor in the say what! expansion into new ventures.

Jo brings years of manufacturing, marketing, and operations knowledge to say what! This has been essential to launching, managing, and selling our ‘For the Love of Jo Coffee House’ and ‘Costa Nada Custom Dye House’.

 

here’s what we think

International Design Awards

International Design Awards

UJE Timeline wins four international web design awards while countering Russian propaganda The say what! team and our long-time creative partners at PMS are honoured to announce that the epic bilingual historical website, the UJE Timeline for the Ukrainian Jewish...

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Setting the truth free online

Setting the truth free online

The UJE Timeline | From antiquity to 1914... We are proud to have worked with our creative partner at PMS to develop the online UJE Timeline. This is another important example of how communication can support the plight of the Ukrainian people. The Ukrainian Jewish...

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Why did say what! start a spice brand?

Why did say what! start a spice brand?

You have to enjoy what you do for a living... It is an unwritten rule that people perform best when they enjoy what they do. When a job doesn’t feel like work… then it is a dream job… It’s important that an organization reflects the personality of the people at its...

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here are some other things we brand

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swissridge website - say what
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