Eastwood Guitars “I get it” branding campaign
Eastwood Guitars “I get it” positioning comes right from the mouths of their fans. People choose Eastwood and Airline guitars becasue they want something out of the norm.
Say What! gets it. We have been ‘hands on’ with the development of these brands in every area. From promoting and meeting the players and retailers at international trade shows, to developing product concepts, to engaging with music media, artist and players in person, online and instores – Say What! is there.
Our thinking is an ongoing process with Eastwood Guitars and has involved projects like:
- brand foundation & positioning
- artist testimonial campaign
- player endorsement campaign
- product support materials, point-of-purchase and packaging
- tradeshow & retail programs
- social media program creation & management
- contest and promotional campaigns
- press releases & media relations
- cross marketing programs
- stunt video promotions like the Dave Foley & Hollerado YouTube guitar smash: