The Say What! “Love your brand” team has been involved in helping to keep the long lasting Crayola brand alive and current.
Say What! redefined the Crayola brand with the launch of the “Art Grows Brains” campaign. This campaign strategy is based on the findings of an in-depth international research study that looked at the brain activity of children when using crayons compared to using computers. The results demonstrated that the crayon activity was 1,000 times more involving for the brain than the key strokes of a computer.
Say What! has created new product lines, launched new brand names, developed packaging and online campaigns.
Let’s talk about getting your brand some love too!