Broadcast Branding: TV Channels & Networks
Say What! applies brandLove thinking to TV networks and TV shows by producing branding programs that bring audiences and content together in perfect harmony.
Oasis is a true brand that since it’s inception has had a defined content and knew their audience. High Fidelity HDTV created the Oasis channel with a mission to became the top wildlife and nature channel on the dial by continually providing top level and beautiful shows from around the globe about nature. This premium digital HD channel was one of the key reasons for the 2012 purchase of the network by Blue Ant Media.
Oasis continues to be true to the original brand look and direction established by the Say What! brandLove team. Oasis is a great example of the importance of brand consistency. view the say what! produced launch commercial
Say What! helped to establish the original essence of this unique speciality channel to identify with it’s male-college-prank target audience. The brand evolved around “Thumper” a not too stable evil rabbit mascot and the channel was a collection of irrelevant DIY comedy and old TV shows.
The channel has since went through an ownership change and multiple re-directions and is now been redefined as a comedy channel.
Say What! worked with our broadcast partners Suddenly Seemore, to bring a unique brand flavor to this 13 part series of the search for the next male stripper dance troop to hit the stages of Las Vegas. The Bravo Canada series had solid ratings. Say What! created the overall brand design and show positioning with the “Oh Canada” tag combined with the “zipper” design element.
Say What! worked with our broadcast partners Suddenly Seemore, to establish the feel and look of this adventure travel series hosted by seven-time WWE champion wrestler Trish Stratus. The show brand focused on the retro-travel feel and is an essential part of this successful and syndicated series.
Say What! worked with Bite TV to create and promote this exciting and action packed Skateboard Camp reality series with broadcast partner West 49. The brand look and feel was on target with the mindset of the audience and was supported with decals, in-store POP, posters and onscreen displays.
Say What! created and developed the show format, branding and produced the pilot for this exciting Tattoo Artist competition. The show focuses on putting competitive tattoo artists against each other to create a tattoo on outspoken celebrities and featured Sean Little-John as our on-air and very “inked” commentator. view the teaser