Say What! Communications and Costa Nada have partnered with The Huntington Society of Canada to raise awareness and research funds for Huntington disease through the launch of the #cureHD tie dye t-shirt campaign. This program will coincide with May’s Huntington disease (HD) Awareness month with the introduction of a line of custom #cureHD hand-dyed t-shirts in blue for HD and purple for Juvenile Huntington disease (JHD).
This campaign was developed by Grant Ivens of Say What! Communications and Jo Zadorsky, owner and dye artist of Costa Nada. The #cureHD shirts were introduced and presented to the speakers at the TEDxStouffville in Srouffville and at the Seneca College SCCA Speakers Forum at Seneca York Campus in April 2016.
“When Huntington disease touched our family, we knew that we wanted to use our marketing and product base to help elevate the awareness of this disease,” stated Jo Zadorsky. “Our goal is simple – to get #cureHD noticed and shared by as many people around the world and broaden the knowledge base about Huntington disease,”said Grant Ivens.
“We were excited by the concept as soon as Jo and Grant presented it to us. Their ability to launch the campaign in under two weeks speaks volumes regarding Jo and Grant’s commitment to building awareness for Huntington disease,” says Bev Heim-Myers, CEO of the Huntington Society of Canada.
Huntington disease (HD) is a debilitating brain disorder that is fatal and incurable. About one in every 7,000 Canadians has HD and approximately one in every 5,500 is at-risk of developing the disease. Many more are touched by HD, whether as a caregiver, a family member, or a friend. HD causes cells in specific parts of the brain to die. As the disease progresses, a person with Huntington disease becomes less able to manage movements, recall events, make decisions and control emotions. The disease leads to incapacitation and, eventually, death.
The Huntington Society of Canada (HSC) is a respected leader in the worldwide effort to end Huntington disease. HSC is the only Canadian health charity dedicated to providing help and hope for families dealing with Huntington disease across Canada.
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