brandLove stories



brandLove:
Bombardier Q400 NextGen “Get More”

Since the introduction of the “Get More” brand positioning for the Bombardier Q400 NextGen, the brand has taken on a life of its own. “Get More” has been adopted by all levels of this aircraft program and it is continuing to evolve and expand from marketing to shop floor.






brandLove:
Eastwood Guitars “I get it”

The “I get it” brand for Eastwood Guitars is direct from the mouths of their consumers. This is a guitar brand that is outside of the norm, and that’s exactly why the Eastwood target market loves it. A product brand and strategy that thinks differently just like the guitar players that use them.






brandLove:
Crayola “Art grows brains”

Based on an in-depth international research study which proved that the human brain was 1,000 times more engaged when using a crayon compared to using a computer, we developed the “Art grows brains” campaign which established the playful, smart attitude and bold imagery which are key elements of the Crayola brand.