What is your brand story?
To help you or your company get an understanding of what your brand looks and sounds like, we developed the Say What! Brand Personality Worksheet. This simple 10 question worksheet will help you identify your brand elements so that you can develop your own brand story. From that brand story we can start the brandSimplicity process to discover your brand position (how you make a difference) and your brand promise.
The most important part to building a brand is to keep it simple, keep it real and be remarkable – be so great that it’s worth telling others about. Make it a brand you can love and live by, and one that people will remember and respect.
The Say What! Brand Personality:
Say What! is Jimmy Fallon wearing a John Varvatos suit listening to “Sofi Needs a Ladder” by Deadmau5. He’s reading ZAG by Marty Neumeier, while driving a Toyota FJ through Vegas, munching on a handful of Party Mix on route to a Dodgeball competition. And in the backseat is an original signed Niagara print just rolling around as “Hangover” plays on the iPad.